Hello you!

Nice that you ended up at Hip voor de Heb.

We have been launching a brand new collection every other week since 2008: always more than 100 new arrivals according to the latest trends. Brands such as Harper & Yve, Ydence and YAS, but also our own collection. In addition to our webshop, we hope to inspire you through our social media channels with lots of outfit inspiration, fun styling tips and more.

Come by in real life? We look forward to welcoming you in our store, Steenweg 12 in Utrecht.

Our store

In addition to the fact that you can visit our webshop 24/7, we have also had a physical store in the heart of Utrecht for the past 3 years. Our store team is there to help you.

Steenweg 12 - Utrecht

Nieuwe items

Throughout the summer you will find the best items with us: from glittery dresses, to festival looks and a great shoe collection. Stay tuned!

Behind the screen

A look behind the scenes? Via Instagram we are happy to take you for fun backstage images during purchasing moments and photo shoots.


In our sale you can shop older collections and remnants with high discounts. Filter by size and immediately see what's available!