It kept itching. Three companies and a baby later I missed my first child HVDH so much that I bought it back. And what a pleasure it is again! From looking for the best items to organizing photo shoots and reading all your nice messages: it's so nice to be working on this again and your reactions are nice.

How it all started 11 years ago?

Girl starts webshop. And comes in all magazines. Even on TV with its own program. Yes, Hip voor de Heb was famous in 2008. Because it was founded by a 16-year-old girl who sold must-have items from her bedroom. My company grew into one of the largest fast fashion webshops in the Netherlands. In 2015, we packed all packages with 10 girls every day and HVDH just kept getting bigger. So big, that there was no room for other things that I wanted to experience as a young woman of 23. With pain in my heart but with great sense of my new adventures  I sold the company. I went on a world tour, lived in Barcelona for a year, became a mother and founded two more companies. Today I am also the owner of Hip voor de Heb. From now on you can shop the best selection of affordable dresses, sweaters, cardigans and accessories in my own webshop and in our brand new store at Lijnmarkt 18 in Utrecht.
Secure online shopping and payment, fast delivery and good service. That's what matters now. Do you have suggestions, tips or questions? Send me a email.

Fleur Kriegsman Hip voor de Heb